How is it possible that someone whose music has radio-star potential is just recently creeping their way into the mainstream after nine years of being an entertainer? Well, Justin Scott, better known by his stage name Big K.R.I.T. has done the unheard of. He is a talented, soulful underground rapper and record producer from Meridian, Mississippi who has been working with big names in the hip-hip industry since 2005 but managed to remain out of the widespread spotlight. But how is this possible?
K.R.I.T. spent his younger years creating organic (as he describes it), homegrown music and producing for the hottest rap stars such as Wiz Khalifa and Curren$y. He has always stayed true to his roots, and was popularized among people who regularly listen to and enjoy underground rap music. For those who turn on the radio for the latest hits or check ITunes for what everyone is listening to at the time, K.R.I.T. has probably been nonexistent in your world, until now Although he makes his mark by being himself and doing his own thing on his own time, and not placing too much worry on trying to keep up with the times, it certainly seems as if his time to shine has arrived.
Ten mixtapes, two EPs and a studio album later, K.R.I.T. is now paving the way for an upcoming, highly anticipated sophomore studio album called Cadillactica. The album is aimed to be entirely different than anything he has produced in the past, from the way it sounds to its meaningful lyrics. In an interview with Vibe Media (a premier destination for urban entertainment and media) K.R.I.T. spoke on the upcoming release: “I’ve figured out a great way to be able to put all my experiences into my music and make it visual. Now, not only am I rapping and singing about it, but it takes you somewhere. I think people are really gonna get that feel with Cadillactica.” He goes on to explain that Cadillactica is all about crafting something new and improved, something beyond what he has ever created. K.R.I.T. also expounds on the idea behind the album’s title in saying that it is all about creating a planet (hence the ingenious title formed from the wordy combination of a car and planet), and taking the creativity to another level in order to add a wow factor to his work. The album has yet to be released, but K.R.I.T. is making his way into the mainstream as his single “Pay Attention” was recently placed on ITunes for all genres of music-goers to appreciate. He has reassured the world that when the album does hit the streets, it will be still be hot enough outside to drive with the windows down, jamming Cadillactica style.
K.R.I.T.’s music has been transforming itself over the years from dirty south and underground to having some true lyrics to belt out with the top down, breeze flying by.The artist has always been loved for the honesty that his tunes hold, and through this new album he is gaining a fan base far bigger than he might have anticipated a few years back. It’s clear that the raise is due to the unquestioned talent he has and the arising variety in the type of music he has begun producing. With a 31-day tour throughout North America in the works, the ascending rapper is being brought to the attentions of people all over the country. He claims to be excited to get on the road and give people a taste of what is to come and also has plans to bring into view a larger concept. He aims to give off a message about our culture and what it has come to today in hopes that people are aware of what is going on in their lives as well as in hip-hop. The way that K.R.I.T. was brought up by a grandmother who instilled morals from a young age has made him into the “real” person he displays through his music.
Something that K.R.I.T. holds dear to his heart is his faith. He explains with Hip Hop DX (an internet source for hip-hop related news) the extent in which his spirituality is infused into his work. “ I really lean on my faith a lot. I lean on prayer a lot to guide me through turbulent times. It’s extremely important that I tell people that. Like, I’m not scared. I’m not trying to separate my music from religion.” He states the music is the only language that everyone speaks, so through it he’s going to get a message across. He uses music to explain to people what helped him through rough times in hopes that it might inspire someone. K.R.I.T. may resemble the dirty south, but there is no doubt his soft side shines through as he makes it known that he has passion for where he comes from and where he has risen to today. The King Remembered in Time (K.R.I.T.) is still on the rise to creating a realm in which he will be popularized now, and remembered forever.