Dapper Dan: Bringing Luxury to the Streets

Thirty-five years after having his shop closed for illegal use of luxury brand materials, Daniel Day better known as ‘Dapper Dan,’ Harlem’s hip-hop tailor, has partnered with Gucci and opened Harlem’s first luxury brand boutique.

“[It’s] a sign of the times,” he tweeted as he went on to explain that his new shop will feature made-to-order garments specifically designed for his clients’ unique tastes. But the new shop is more than a sign of the times – it’s a sign of evolution for ‘Dapper Dan,’ as Day is affectionately called— and for Gucci. It’s a shift from traditional expectations of luxury brands and a shift from the man Dapper Dan used to be. But one thing has remained the same: stylist and fashion designer Dapper Dan – then and now – has always been about bringing luxury to the streets.

Born and raised in Harlem, Day’s “eye for style” has always been influenced by a mix of of street life and a love of classic, wealthy attire. Despite being drawn to hustling, shoplifting and gambling as a teenager, Day’s love for a pair of sophisticated shoes from a local Goodwill, helped plant the seed of style in his heart.

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