Korean Pop music, or K-Pop rarely reaches global success, so when a group in that genre beats out the likes of Justin Bieber, Ariana Grande, and Selena Gomez for an award, it’s a pretty huge deal, regardless of what the award is for. This is how powerful a cult-like following can be in music.
Music is perhaps the most broadly recognized language. Some form of creating sound and rhythm exists universally among different cultures. Regardless of whether the language of the lyrics are understood, people understand beautiful sounds, rhythms, and instruments.